TopElectricSUV’s rendition of the Volvo EX30 introduces the company’s new design language to a small city crossover.Īt the world premiere of the EX90 on November 9, 2022, Volvo teased its small electric SUV for the first time. It wouldn’t be as squarish as current Volvo SUVs and will have a softer roofline, aiding the aerodynamics that would improve the range. The entry-model would be “more streamlined” but still be “high”, because “people really are fond of high seating positions,” Volvo’s former chief explained. Håkan Samuelsson, former President and CEO, Volvo Cars, talked about the design of the upcoming small SUV on the sidelines of the Volvo C40 launch in March 2021, helping form a mental picture. Moreover, Volvo Cars President and CEO Jim Rowan refers to the upcoming pure-electric small SUV as EX30, Automotive News Europe reported on December 5, 2022. ![]() The Volvo EX30 application mentions that it is for goods and services under the Nice Class 12, with “electric vehicles land motor vehicles” as the description. One of these applications is for the name Volvo EX30, filed on July 13, 2022. Our analysis is based on recent trademark applications of Volvo Trademark Holding AB, a company jointly owned by Volvo Cars and Volvo Group, at EUIPO. The names of future Volvo EVs could consist of four or five characters, with ‘E’ for the electric powertrain, followed by ’S,’ ‘V,’ ‘X,’ ‘XC,’ or ‘C’ as per the body style (sedan, wagon, SUV, or SUV-coupe), and then a multiple of 10 depending on the vehicle segment as per the current nomenclature. Volvo Cars will name its baby SUV according to its new naming convention, which it introduced with the Volvo EX90. What is the expected range of the Volvo EX30? ‘EX’ branding
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